Innovation for Family Entertainment
Tad Alertebat, an innovative Dubai-based startup, dedicated to delivering engaging, localized entertainment for families.
who we are?
Who We Are
We are Tad Alertebat, a young and ambitious tech startup based in Dubai, with the capability to design native operating systems for any country. The NetBox brand has been one of our most successful past collaboration experiences.
What We Do
Today, we are a small but highly specialized team, of engineers, product designers, and strategists, approximately 50 in total, including 35 in our Product & Tech teams, united by the belief that innovation should be practical, human‑centered, and scalable. We bring the energy and agility of a startup, backed by years of hard‑won experience in building real products for real users.
Our Story of Growth
The experience from Tad Alertebat’s past commercial collaborations has granted us flexibility, customization, and tailoring of specialized platforms to meet the needs of both local and global users, guiding us toward innovation and excellence.
What is netOS
netOS is our dedicated TV operating system. NetUI offers a unique, localized, family-friendly interface, integrated with exclusive apps enabling our business partners to launch devices and services under diverse brands.
Our capabilities
Reliable IT support
Technological consultations
Security
Web Development
Mobile Development
Our Vision of Partnership
Our vision at Tad Alertebat
to make premium entertainment accessible, enjoyable, and truly local for households across the region.
Our Business Partners
We are proud to collaborate with the best domestic and international companies. These partnerships enable us to deliver higher-quality, more innovative, and reliable services to you. The support of these valued partners is the guarantee of our shared success